Case study — Live project

Built a platform reaching 124K impressions in 3 months — from scratch

Saudi Expat Guide is a full-scale content and tools platform I designed, built, and launched solo. It now ranks on Google Page 1 and serves thousands of real users every month — with zero paid traffic.

124K
Impressions
3 months — zero paid ads
438
Total clicks
Organic search traffic
98+
Pages indexed
All properly ranked
1K+
Daily tool users
Real people, every day
The problem

What was missing for expats in Saudi Arabia

Millions of expats in Saudi Arabia struggled daily to find clear, accurate, up-to-date information about their rights and benefits.

Existing sources were outdated and hard to understand

No simple tools to calculate EOSB, overtime, or final settlements

Labour law information was scattered and confusing

No mobile-friendly resource for on-the-go use

The solution

A complete platform — not just a website

I built a structured content and tools platform from the ground up — designed around real user needs and optimised for Google from day one.

"Not just design — I build systems that attract and convert users. This project is live proof of that."

What I built

Key features delivered

Every feature was built to serve a real user need — not just to look good on screen.

01

98+ structured content pages

Every page built with SEO architecture — proper headings, meta structure, internal linking, and schema markup.

02

8 interactive calculators

EOSB, overtime, final settlement, and more — serving 1,000+ daily users with accurate, real-time calculations.

03

Mobile-first PWA

Installable as a mobile app, works offline, loads in under 2 seconds on any connection speed.

04

SEO content system

Keyword research, content architecture, and on-page optimisation that achieved Page 1 rankings organically.

Measured results

Real numbers — verified via Google Search Console

This is not a demo project. It is live, indexed, and actively used by real people every day — with no paid advertising.

124K
Organic search — zero paid advertising
438
Real visitors from Google search
98+
All properly structured and ranked
1K+
Real people using calculators every day
Live and growing — verified via Google Search Console
My approach

How I think about every project

01

Understand the real user need

Before writing a single line of code, I research what your audience actually needs — what they search for, what confuses them, what would make their life easier.

02

Build for Google from day one

SEO is not an afterthought. Every page structure, heading, URL, and content block is planned to rank — not retrofitted later.

03

Deliver fast and mobile-first

90% of users are on mobile. If your site is slow or hard to use on phone, you are losing clients. Every project I build passes Core Web Vitals.

04

Design for conversion, not just beauty

A beautiful site that generates no leads is a failure. Every CTA, form, and page layout is designed to turn visitors into enquiries.

For your business

What you get when we work together

I apply the same thinking that built Saudi Expat Guide to every client project — whether it is a landing page, business website, or full platform.

Website designed to generate leads, not just look good

SEO-ready structure built in from day one

Fast, mobile-first — passes Google Core Web Vitals

Direct communication — you work with me, not an agency

Delivered in 7 days — no waiting months

Affordable pricing — same quality as agencies, fraction of cost

Want a website that actually works?

Let's build something with measurable results for your business. Free consultation — no strings attached.